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Beer in Peru

Peruvian Beer Brands, Prices and Drinking Customs

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Pilsen Callao

Pilsen Callao

Photo © Tony Dunnell

Pisco is Peru’s national drink and certainly claims more plaudits than Peru’s frankly average beers, but it can’t match cerveza in terms of sheer popularity. In Peru, beer is the drink of the masses: it’s cheap, it’s plentiful and it’s communal...

The Price of a Beer in Peru

The most common way to buy a beer in Peru, in both stores and bars, is to purchase a large bottle normally containing 620 to 650 ml of beer. If you’re drinking in a group, the bottle is shared between the assembled people (see "Beer Drinking Customs" below).

Small bottles (310 ml) and cans (355 ml) are also available. Some bars also sell draft (draught) beer known as chopp (on tap from a keg).

The average price of a 650 ml bottle is about S/.4.00 (US$1.50). The price varies -- sometimes greatly -- depending on location and the type of establishment from which you’re buying your beer.

If you buy a beer in a bar or restaurant near Parque Kennedy in Miraflores, Lima, you might pay S/.7.00 for a small 310 ml bottle. In a small store in a regular Peruvian town, a large 650 ml bottle might cost you S/.3.50. It’s a huge difference, so pick your drinking spots carefully if you’re traveling in Peru on a budget.

Here’s one thing you need to remember: whether you’re buying bottles in a small store or a large supermarket, the listed price is for the beer itself and does not include the glass bottle. Some stores charge as much as S/.1 extra per bottle, which is refunded when you return the bottles. If you already have some bottles lying around, you can simply hand them over to the shopkeeper instead of paying the additional charge (in other words, a straight bottle swap).

Popular Peruvian Beer Brands

Despite some fierce brand loyalties among Peruvians, there isn’t exactly a major battle of the beers going on in Peru. That’s because the same company -- Backus -- owns all the major brands.

Backus is the largest brewery in Peru and a subsidiary of the SABMiller group, one of the largest brewers in the world. Backus produces all of the most popular beers in Peru, including:

  • Pilsen Callao
  • Cusqueña
  • Cristal
  • Pilsen Trujillo
  • Barena
  • Arequipeña
  • San Juan

Pilsen Callao, Cusqueña and Cristal are the three most popular beers in Peru. In terms of quality, most Peruvians go for either Pilsen Callao or Cusqueña, with Cristal sometimes thrown into the mix. Brand loyalty is often tied in with regional loyalties (drinking Pilsen Trujillo in Trujillo, for example) as well as soccer-related considerations (such as club sponsorship and even the naming of teams -- take, for example, Sporting Cristal).

Brands not produced by Backus include Franca (AJEGROUP) and the regional Iquiteña and Ucayalina beers (both brewed by Cervecería Amazónica in Iquitos).

Pilsen Callao and Cusqueña are also available in cerveza negra (“black beer”) varieties. Cerveza negra isn’t too popular, but it’s worth a try just for experimentation’s sake. You might also see black beer used as a cooking ingredient or added to certain types of smoothies.

Traditional Beer Drinking Customs

Whether you’re sat around a table in a bar, huddled in a group near a disco dance floor or partaking in an impromptu drinking session on a street corner, you might find yourself drinking in the traditional Peruvian style.

The most notable aspect of this drinking custom is the use of one glass among the gathered group, which is passed from person to person.

To explain the process, imagine Javier and Paolo are knocking back a few beers in a group of five -- with one bottle of beer and one glass:

  • Javier fills the glass then passes the bottle to Paolo (sitting next to him). Paolo waits with bottle in hand while Javier drinks.
  • Javier quickly drains the glass before flicking the froth from the glass onto the ground (this is standard procedure).
  • Javier then passes the glass to Paolo (the bottle holder).
  • Paolo takes the glass and refills it before passing the bottle to the next person. He then drains the glass, flicks out the froth and passes it to the person holding the bottle.
  • The bottle is passed around -- followed by the one glass -- until the beer is finished (at which point someone will normally buy another bottle).

It’s not the most hygienic way of drinking, but it does promote a communal drinking spirit. The glass moves around quite quickly, making it easy to lose track of how much you’ve actually drunk. The speed of drinking also makes rapid inebriation a distinct possibility...

Peruvian Drinking Laws

The minimum legal drinking age in Peru is 18 (according to Law 28681). In reality, this law is frequently ignored by both drinkers and vendors, as well as those charged with enforcing the law. Many shopkeepers are happy to sell beer to kids as young as 13, while many police officers will happily ignore even the most persistent infringements of the legal drinking age.

One other notable drinking law is the Ley Seca ((literally “dry law”), a law used during national elections. The law bans the sale of alcohol for a few days before and during elections, presumably in an attempt to promote clear-headedness and general order throughout the country.

Drinking-Related Risks

Apart from the risk of getting drunk, stumbling back to your hotel and being mugged on the way, one other factor to guard against when drinking is the presence of peperas in Peru. Peperas are typically young women aged between 14 and 25 who target men in bars and clubs with the aim of spiking their drinks. When the target is unconscious, the pepera robs him of all his cash and valuables. Not good.

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